SEO Content Writing Tips For Sri Lankan Businesses
Crafting quality, SEO-friendly content can be a time-consuming process. Not only do you need the skills to craft impeccable content, but you also need to find a writer who has fundamental SEO knowledge. This article provides an overview of SEO Content Writing Tips for Sri Lankan Businesses.
If your blog isn’t attracting the traffic it deserves, it can hinder your business’s growth. Fortunately, there are tweaks that allow you to craft SEO-friendly content. Let’s dive into the art and craft of creating compelling SEO content.
Before that, let’s focus on what SEO content writing is. Shall we?
About SEO Content Writing
SEO content writing is crafting content to rank on the first page of the SERP(Search Engine Results Page) of Google for search terms your potential clients search on search engines. So, it involves researching keywords related to your business and producing high-quality content by including these keywords.
The key to success for your SEO content writing strategy is ensuring you write content for humans without keyword stuffing.
Basics Of SEO Content Writing For Sri Lankan Businesses
Now, your team may have content writers or a copywriter who can write fantastic content that attracts tons of leads. However, without optimizing content for search engines, users will find it challenging to navigate your content regardless of how exceptional the content is. So, let’s dive into the essential tips for SEO content writing.
Begin With Keyword Research
Understanding the key phrases that users are likely to type into a search engine is crucial to creating SEO-optimized content for your business. There are two ways to discover keywords: free and paid keyword tools.
Whether to discover keywords freely or using paid tools is beyond the scope of this article. I will publish another article about this soon. Let’s move on to what you need to do after discovering keywords about your niche.
Identify Users’ Search Intent
After you have discovered the keywords, the next step is to identify the intent behind a user’s search query. Then it will be easier to craft the content accordingly. There are 4 such user intents:
- Informational intent: This is when a user seeks information about their concerns, worries, and solutions. To address this, your blog topics should focus on your products and how they benefit customers. At the end of these articles, a call to action can be made for any informational session, webinar, or other event that discusses your products.
- Transactional: When a lead or prospect is ready to purchase your products, make an online appointment, or subscribe to any of your services it’s the transactional stage. For example, if a user types ‘buy a digital camera with 16 megapixels’, you need to optimize your blog articles related to the keywords in this query to come on top of search results.
- Navigational: In this scenario, the user knows what they need and types their query on the search engines. Then, they expect the search engine to direct them to a particular brand’s website.
- Commercial: With this intent, the user might search for a product or service to purchase later. They might also read product reviews, testimonials, customer feedback, and recommendations prior to purchase.
Content Optimization
Now that you have discovered the keywords and identified the search intent. The next step is to craft the content and optimize it. Otherwise, your content will merely be buried on the web. Here are vital places to optimize the content.
Title Tags
The difference between a catchy title and an ordinary title is that your article is most likely to be read by ample users with the former. Incorporate keywords into it, and you have put the icing on the cake. The key here is to include your primary keyword in your title.
Below are a few examples where the keyword is highlighted:
- Luxury Hotels in London
- The Best Crypto Tax Accountants in New York
- Step-by-Step Guide to Upload Videos to YouTube
Meta Descriptions
Apart from the title of your article, the meta description tells Google further details about your article. It appears below the title tag in SERP(Search Engine Result Pages) as shown below.
Search engines such as Google rank pages based on search queries that users type in search engines. Here are a few tips for writing compelling meta tags:
- Keep it short, with 155–160 characters.
- Use 1–2 second keywords.
- Entice readers to read your entire article with the ‘read more’ call to action.
Here’s an example:
Love travel? Plan and reserve your ideal holiday destination with expert travel tips, guides, accommodation, and flight information from Star Travel.
Headings
When search engines crawl your content, they skim-read it. So, when your article is organized into sections with different headings, it’s easier for the crawlers to get an overview of your article.
In HTML, the H1 tag denotes what your article will cover. From then on, the H2 tag will cover subtopics of the article. Drilling the sub-topics even further down will be in H3 and so forth.
Throughout the headings, it’s essential to use one or two keywords so that they cover the answers and solutions to the reader’s pain points.
Body of Content
Don’t underestimate the power of visual appeal in your content. Instead of a monotonous wall of text, consider organizing your content into paragraphs with at most 5 sentences, lists, and bullet points when needed. This not only makes your content more readable but also more visually appealing. To further enhance this, use different formatting styles, such as bold, italics, and emphasis, that your content editor supports.
Ensure that each section has content in the range of 50–300.
I.E. 50 is the minimum amount, and 300 is the optimum limit.
Last but not least, do not stuff keywords in your content, as mentioned previously.
Use Images and Infographics
Another way to make your content visually appealing is to use high-quality images. These can be your photographs or commonly licensed ones from websites such as Pixabay, Pexels, Wikimedia Commons, etc.
In addition, including 2–3 infographics will make your article stand out from your competitors. You can hire a freelance graphic designer or use software such as Canva to create high-quality infographics.
Then, remember to include alt tags in all images, including infographics, which tell the browser what the image is about. Ensure that you use at least one keyword in your alt tag. So that these images show up when a user searches for a relevant search query.
Pro-tip:
The general rule of thumb is to use an image or infographic after every 200 words.
Device Link Building Strategies
Now that you have crafted your content using the above tips. However, if people cannot find your content, all your efforts go in vain. So, one way of driving traffic to your blog is to have other websites link back to your blog. To achieve it, you need to create exceptional content that answers solutions to people’s pain points. Furthermore, as discussed earlier, infographics and embedded videos will stand you out from your competitors.
Also, you’ll boost your rankings when you can get the websites in your industry with higher domain authority to link back to you.
Finally, to enhance your link-building mechanism, it’s vital to link to other articles on your website.
Write For Humans Not search Engines
In the past, you could stuff the keywords in your content body, and search engines would rank it for you. The major obstacle with this method is that your readers will find it appalling. Hence, over the years, search engines began to rank content that addresses and answers user queries.
Therefore, you must craft content that humans and search engines can read using appropriate keywords. The rule of thumb is to use a single keyword after every 100 words. This way, your content will be more appealing to the user.
Just like with keyword research, there are ample SEO writing tools you can use to optimize your content. Some of these high-quality tools make you aware when you overuse keyword phrases in your content.
Conclusion
Now that you know the essential tips for writing SEO-friendly content for Sri Lankan businesses. So, it’s time to put these tips to work.
Finding a quality SEO content writer in Sri Lanka who knows all the above can be challenging. However, if your business requires a quality yet affordable writer, you can always connect with me on Linkedin.
